Power Moves in NIL: July Highlights in College Athletics

By Elite Legacy Marketing
EliteLegacyMarketing.com

As the landscape of college athletics continues to transform, universities, conferences, and brands are stepping up their game in the Name, Image, and Likeness (NIL) era. This month, several major NIL developments have made headlines. Let’s dive into the biggest moves shaping the future of college sports:

🏐 Avoli Signs Volleyball Stars Andi Jackson & Izzy Starck

Avoli—the only athletic brand dedicated exclusively to women and girl volleyball players—continues its rise by signing All-American duo Andi Jackson (Nebraska) and Izzy Starck (Penn State).

Following its $2.1 million funding round and exclusive retail deal with SCHEELS, Avoli is adding high-impact athletes to its NIL roster—cementing its status as a brand truly built for women’s volleyball.

🏈 Texas A&M Adopts Teamworks GM & Wallet for Revenue Sharing

As revenue sharing becomes reality, Texas A&M is staying proactive. The Aggies expanded their partnership with Teamworks, adopting its General Manager and Wallet platforms—the only complete rev share & NIL payment solution built for college athletics.

These tools streamline budgeting, contracts, compliance, and direct NIL payments—giving A&M a strategic edge in athlete experience and program operations.

🦬 CU Athletics Launches “The Arch” NIL Initiative

CU Athletics just launched The Arch, a first-of-its-kind NIL initiative connecting Colorado student-athletes with businesses of all sizes.

This innovative platform allows companies to grow their brand while directly supporting Buffs athletes. Alongside this launch, CU added two new NIL staff members to help manage and expand The Arch—further proving their commitment to staying ahead in the NIL era.

🏀 MAAC Partners with Accelerate Sports Ventures

The Metro Atlantic Athletic Conference (MAAC) is taking a proactive approach to NIL and revenue sharing by partnering with Accelerate Sports Ventures as its official consultant.

Accelerate has already brought value through in-person sessions with men’s and women’s basketball coaches, ADs, SWAs, and MAAC presidents—positioning the conference to thrive in this new era.

💡 Final Thoughts

At Elite Legacy Marketing, we believe every athlete, program, and partner should be equipped to thrive in the new era of NIL. These moves by Avoli, Texas A&M, CU Athletics, and the MAAC show exactly how bold leadership and innovative thinking are reshaping the future of college sports.

Ready to build your NIL strategy or elevate your athlete brand?
📲 Visit EliteLegacyMarketing.com to get started.