Written by Paul Garwood In today’s field, every athlete carries two jerseys: the one on the court and the one they wear online. If your game-day stats impress, your name gets attention—but it’s your brand that holds the power once the buzzer rings. To bui...

The NIL (Name, Image, and Likeness) era has transformed college and high-school athletics forever. For the first time, student-athletes can legally earn money from their personal brand—through endorsements, partnerships, appearances, content creation, and...

Popeyes Louisiana Kitchen has expanded its wing promotion with a new name, image, and likeness (NIL) campaign that connects fans, food, and rising football talent. After launching its “Better Wings, Better Mayfield” campaign alongside quarterback Baker Ma...

Name. Image. Likeness. NIL isn’t just a buzzword anymore — it’s a multi-billion-dollar opportunity. But athletes who win aren’t just great on the court. They’re brands. The NIL Boom Brands are spending billions partnering with athletes. From high school...

The Name, Image, and Likeness (NIL) era continues to bring record-breaking deals, groundbreaking legal challenges, and creative branding opportunities for athletes. Here’s the latest from the week of August 3–10, 2025: 1. Mike Broxton Jr. Receives $35M NI...

In today’s fast-paced digital landscape, talent alone won’t take you to the top. Athletes — from high school standouts to college stars — need more than stats and highlights. They need a brand. What Is Personal Branding? Personal branding is how the worl...

Power Moves in NIL: July Highlights in College Athletics By Elite Legacy Marketing EliteLegacyMarketing.com As the landscape of college athletics continues to transform, universities, conferences, and brands are stepping up their game in the Name, Image,...

NIL in 2025 is about more than money. Learn the key trends every athlete, parent, and brand should follow this year. The world of sports marketing is evolving rapidly, especially with the explosion of NIL (Name, Image, Likeness) rights for high school and...

LSU guard Flau'jae Johnson has decided to forgo the 2025 WNBA Draft instead of returning for her senior season to further capitalize on Name, Image, and Likeness (NIL) opportunities. While she has not yet confirmed whether she will remain at LSU or enter t...

As the world of college athletics continues to evolve under the Name, Image, and Likeness (NIL) era, brands are racing to form meaningful partnerships with student-athletes who influence culture both on and off the court. One brand that has firmly planted...